What does a sign say about your business? When it comes to outdoor signs and graphics, you need something that exudes the dedication and ethos of a successful company. Exterior signage from Signs Now strikes a balance between affordability and respectability – from imposing monument signs to portable yard signs.
Our exterior signage solutions are not only an opportunity for effective branding and increased credibility; outdoor signage remains a time-tested, palpable alternative to media and online advertising. And the best part? With the right placement, outdoor advertising does all the work for you.
That’s right. No expensive production companies that need to be hired for radio commercials. No ongoing payments for space in the local newspaper. At Signs Now , you can turn every street corner or storefront into a turnkey advertising solution. Unlock your business’s potential today with exterior signage customized to your specifications.
Why is outdoor advertising important?
Chances are, you’ve seen outdoor advertising in one form or another. Maybe you’ve walked past post-and-panel signage highlighting the sale of a property or careened past billboard advertising adjacent to an expressway.
Whatever the case, you may have suspected some aspect of exterior signage is crucial to the marketing strategy of these companies. But what is it exactly that makes outdoor signage so important? Here at Signs Now , we hope you’ll consider the following advantages:
1. Impressions are high, and costs are comparatively low.
Think about the millions of Americans who wake up and commute to work in a vehicle each day. Tapping into this wellspring of consumers can be game-changing, especially since a third of customers say they went to a business after seeing an outdoor ad.
However, advertising is not only about reach; the amount of spending necessary to attain that reach can be equally decisive. One of the biggest advantages of outdoor advertising is that CPM (Cost per Mille [i.e., thousand] Impressions) is much lower in comparison to other marketing channels. And, when compared to certain digital platforms, it can be lower by a factor of ten!
2. Outdoor signage is the Swiss Army Knife® of advertisement.
With over forty types of outdoor signage (the most popular of which are listed below), you’ll never run out of promotional options to select from. There’s an alfresco sign for almost every occasion, event, or location.
3. Morning, noon, or night, your advertising never takes a day off.
With storefront signage options like channel letters or illuminated light boxes, you can maintain visibility twenty-fours hour a day, seven days a week. What’s more, roadside advertising guarantees a steady flow of impressions from late-night workers and travelers passing through town.
What are the most common types of exterior signage?
- Architectural Signs
- Awnings & Canopies
- Building Signs
- Building Wraps
- Digital Signs
- Dimensional Lettering
- Engraved/Routed Wood Signs
- Illuminated Signs
- LED Displays
- Metal Signs
- Monument Signs
- Outdoor Directional & Wayfinding Signs
- Outdoor Directories
- Outdoor Fabric Banners
- Outdoor Lightboxes
- Post & Panel Signs
- Programmable Digital Signs
- Pylon Signs
How can I create attractive signage for my retail store or office?
Color, design, messaging and sizing – think of any customizable aspect of a sign, and our team at Signs Now can personalize it for your business. We walk our partners through every facet of sign fabrication, supplying expert recommendations along the way, so that your signage garners attention while radiating elegance.
Here are a few tried-and-true tips for ensuring your exterior signage looks great:
- Provide easy-to-read fonts and distinguishable sizing.
- Keep your messaging concise, yet understandable.
- Avoid generic design with limited branding.
- Take chances with catchy copy.
- Make sure the colors of your sign coordinate.
Ready to take the next step with outdoor and exterior signage & graphics?
Contact us today and set up a free quote. We’ll discuss your needs and find the solution best-suited to your business. You can count on Signs Now for measurement, design, and permitting (when required) as well as mounting or installation. Every location is a local source for custom graphics, signage and displays. Second-to-none in delivery time and quality signs, at Signs Now® we take outdoor signs seriously.
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